Lead Coordinator (Buyers)

Main Objective:

  • To set face to face appointments for our team of Buyer Specialists by cultivating, nurturing and converting prospective homebuyers.

Additional Objectives:

  • Record, Source, Assign and Track all incoming leads received by the Team.
  • Manage cultivation of internet leads from acquisition to conversion.
  • Maintain lead database system (Boomtown/Kunversion/Team Leads).
  • Ensure all systems and processes run efficiently.
  • Implementing additional systems and procedures, as necessary.


  • 100% of interaction with prospects will be via telephone and electronic mail.
  • This position consists of simple repetitive tasks which are consistent and will NOT vary.
  • Maintain rigorous prospecting for new business and equally rigorous follow up with all leads, via email and phone, on an ongoing basis as often as deemed necessary. (70% of appointments are set on follow-up)
  • Qualify potential customers — then set appointments with field agents – while accurately conveying motivation level, competition from other agents and the price range for which the prospect qualifies

Required Skills:

  • EXTREMELY strong phone skills!
  • Passion for selling with an enthusiastic and self-starting approach.
  • Well-organized, service-minded with good interpersonal skills.
  • Demonstrable record of sales success against quota: commit fully to achieving and exceeding significant daily, weekly and monthly productivity and sales quotas.
  • Follow a script and be able to learn objection handling at a high level.
  • Disciplined about time.
  • Understand and adhere to local, state and federal laws regarding real estate services.
  • Strong Hand off Skills… Ability to assign leads to agents based on personality type.
  • Be a phone animal: willingness and ability to spend 80 to 90% of workday on the phone.
  • Computer Savvy: Ability to use or quickly learn Google Apps, BoomTown (real estate specific lead management system), Multiple Listing Service and other systems as needed.
  • Possess a high energy, strong desire to achieve top results with a charismatic, positive “can-do” attitude over the phone and in person.
  • Background in Real Estate is desired but not required.
  • Must be available Weekends (On-Call).
  • Strong English skills required, Spanish not required but encouraged.

Regular Work Activities:

  • Workflow
  1. Inbound/Outbound Calls –
    • Outbound–Call all new leads within five (5) minutes of inquiry.
    • Inbound–Answer the phone! If it goes to voicemail, call back within five (5) minutes of inquiry.
  2. Follow up with an email
  3. Set up on Drip Campaign and E-Alerts
    • Make sure everyone is set up on an e-alert and some sort of a drip campaign based on their home-buying timeframe
      • HOT Leads – Daily, Every other day.
      • Watch/Nurture – Weekly, Biweekly, Monthly, Every few months, etc.
      • Log all communication
  • Production/Results/Tracking
    1. Accurately track and convey productivity and sales metrics to management and expect regular accountability meetings with direct manager and company owner

Tools and Systems Utilized:

  • BoomtownROI.com
  • Kunversion.com
  • TeamLeads.com
  • Google Apps (Email/Calendar)
  • Microsoft Office 365 (Email/Calendar)
  • SalesForce CRM
  • Switch.Co (Phone System)
  • HeadSet

Work Environment:

  • This position is in office or work from home.
  • If you are interested in joining Lux Home Group at Keller Williams Realty Phoenix, please complete these instructions:

    1. Complete the following form.
    2. Click this link to take a DISC assessment.  DISC ASSESSMENT
    3. We will reach out to you to schedule an interview.

    **Upon filling out this form, don’t forget to Click on this link for instructions on how to take the DISC assessment.**

Comments are closed.